Born out of the rich legacy of Humboldt County, UpNorth is a proud ambassador for this special market, its values, and philosophy to the world beyond the Redwood Curtain. Through the careful curation of partners and products, UpNorth aims to preserve and grow this Humboldt-style ethos far beyond Humboldt County. UpNorth commitment to environmentally responsible cultivation practices, every product from every brand they represent shares in common a discernible level of quality worthy of their namesake — quality that begins with love and ends with happy customers.